Effect of Mass Media Exposure On HIV/AIDS Stigma Among Kenyan Women and Men

Abstract

In Kenya, stigma directly or indirectly continues to play a major role in spreading HIV/AIDS. Negative attitudes, perceptions, and discrimination toward people who are HIV positive or have AIDS can adversely affect their willingness to be tested and adhere to antiretroviral therapy. This study examined the effect of mass media exposure on HIV/AIDS stigma among men and women in Kenya.