Breast Cancer Awareness and Preferences for Screening Messaging on Menstrual Hygiene Products in Ghana And Tanzania

Abstract

Menstrual hygiene products may offer a high-reach, frequent, long-lasting yet underutilized channel for health education, particularly in low-resource settings. This study aimed to explore women's breast health awareness and their attitudes towards and preferences for breast health awareness messages on menstrual hygiene products. Women aged 18 49 years in Ghana and Tanzania (n = 438) completed a questionnaire assessing socio-demographics, breast health awareness, and preferences for messages with menstrual hygiene products. Breast health awareness is generally low, but having such messages on menstrual hygiene products is acceptable and may provide a high-reach and sustainable approach to improve breast health awareness in women.